Mimi & Lula

The brand was founded in 2017 by Natasha Hodson and Nicola Byrne who both spent over a decade working with famous high street brands to create accessory ranges for grown-up girls. But when their own little girls came along, they quickly realized that the accessories available weren't varied enough to please their strong minded daughters or to give parents enough fun options for dressing up their precious kids. After all, you can never have enough colourful clips, quirkily shaped bags or fun dress-up goodies that little girls love! So Tash and Nic set about putting their experience and passion into creating their own rich and inspiring collection.