My Magic Mud

With one child suffering from a condition that left her susceptible to cavities and all three of their children experiencing sensitivity and disliking the taste of regular toothpaste, founders of My Magic Mud, Jessica and Justin Arman, had crafted an alternative. Jessica had tried different home remedies using sea salt, baking soda and many other ingredients. It was all trial and error, with Jessica determined to find a natural combination that worked and one her children would use. The magic combo was a mixture of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract - now known as My Magic Mud Natural Tooth Powder. My Magic Mud, started out as the family's solution to their everyday problem, but soon friends of the couple, then friends of friends began demanding the product for their own families. This is when the entrepreneurial switch flicked for Justin and Jessica. They knew they'd discovered a product for which there was already a strong market and they couldn't help but share it with the world. In 2013, My Magic Mud was launched and has since grown from a 20 pot production made in Jessica and Justin's kitchen in downtown San Marcos, USA, to an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy. Following the markets demands, they have since launched a range of activated coconut charcoal toothpastes. They are the very first toothpastes to combine activated coconut shell charcoal and bentonite clay. It is made with 95% certified organic ingredients, is completely fluoride-free and offers all the charcoal detox benefits, just with a little less mess.