True Co.

True Co. is a Copenhagen-based wellness company that started with a simple belief: everyday products could be better. Founded by Jacob, Peter, Zabrina, and Morten, the company began by revolutionizing chewing gum, creating the first plastic-free alternative in an industry dominated by synthetic materials. 

What started as True Gum has now evolved into True Co., expanding beyond gum to offer a curated selection of natural snacks including premium dates and soothing cough drops. Each product reflects the founders' commitment to cleaner ingredients and sustainable practices.