Canadian Heritage Roasting Co.
Canadian Heritage Roasting Co. Instant Coffee Flash Fuel Medium Roast
100 g
$15.99
Canadian Heritage Roasting Co.
Canadian Heritage Roasting Co. Instant Coffee Flash Fuel Medium Roast
100 g
Canadian Heritage Roasting Co. Instant Coffee Flash Fuel Medium Roast is rated
out of
5 by
1.
$15.99
Add to a List
Description
Features
Ingredients
Shipping & Returns
When the fires crackling and the morning air is crisp, you need a coffee that's ready when you are. Flash Fuel Organic Instant Coffee is made for life outside strong, smooth, and built for adventure.
Highlights
- Organic instant and microground coffee
- Medium Roast
- Organic
Organic arabica instant & microground coffee
- This item is Final Sale.
Rated 3 out of
5
by
Francesca from
Good Flavour but Too Gritty and Too Expensive For Daily Use
Flash Fuel is definitely one of the better tasting instant coffees and if you only drink one cup of coffee a day or need something convenient for a weekend camping trip it's a good option, but it becomes expensive very quickly if you drink coffee regularly and want an instant you can use multiple times a day. It comes packaged in a cardboard cylinder and gives off a rich, authentic coffee aroma the moment you open it — far better than the artificial smell you get from cheaper instant brands, and better than some of the more expensive brands too that also smell and taste terrible (expensive doesn't always mean better). The serving instructions call for one tablespoon instead of the usual teaspoon, which seems excessive until you realize Flash Fuel is one of the few brands that actually specifies a realistic mug size of 14–16 ounces. Most instant coffees say “1 tsp per cup” without mentioning that their “cup” means 6 ounces, the traditional coffee measurement most people don’t know about. In that sense, Flash Fuel is simply more honest about serving size.
Where it falls short for me is in how it dissolves. Even in very hot, rolling‑boil water, it doesn’t dissolve completely. The directions say to give it time to settle, and it does, but that also means you end up with a layer of sludge at the bottom of your cup. It’s similar to the fine sediment you sometimes get from a poorly filtered pour‑over or certain Keurig pods. This is almost certainly due to the micro‑ground coffee mixed into the instant — tiny particles that don’t dissolve and remain as grit. If you dislike sediment in your coffee, this will be a problem.
The flavour itself is very good: smooth, clean, and so close to real brewed coffee taste that most people wouldn't be able to tell the difference. However, it still doesn’t match Starbucks VIA, which tastes exactly like brewed coffee and dissolves instantly and completely with no grit whatsoever. When you factor in that Flash Fuel is more expensive per serving, leaves sediment behind, and while it does taste very good, Starbucks VIA tastes better, Starbucks Via ends up being the better everyday choice for me. VIA is cheaper, cleaner, and tastes better. So, Starbucks VIA remains my number one instant coffee, and Flash Fuel comes in second — good flavour, but too expensive and too gritty for daily use. I’ll stick with Starbucks VIA for all the reasons above. I won't be buying it again unless in an "emergency" because Starbucks VIA is temporarily out of stock or something like that. This would be my backup instant, not my #1 choice.
Date published: 2026-06-22
