Clairol Blonde It Up Platinum

Meet Blonde It Up, Claroil's most advanced blonding system that lightens hair up to 5 levels with NO BLEACH.

What's the secret? Clariol's patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact.

The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.