I use this oil for two things, oil pulling and cooking. For asian food, I use sesame oil for a more authentic flavour (especially rice dishes). For oil pulling, this brand (being unrefined and expeller pressed) gave me better results than coconut oil (for oil pulling only). After a month of swishing this oil once every morning for 15 minutes, I had three people in one day remark about how white my teeth were. And it's not harmfull to enamel, plus it provides other health benefits as well (my heels were smoother and my lips were like butter!).