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forever new Gentle Wash Classic Powder
Laundry Detergent 1 kg - 32 Loads
Forever New's pure citric base gently launders fibres without breaking them down and rinses so clean, everything looks newer longer.

This large bottle is good for at least 125 hand washes or 32 regular machine washes.

Features & Benefits:
  • Preserves the fit and shape of modern fabrics (lingerie & hosiery, silk, wool, cotton, swimwear, and lycra)
  • Removes residue from previous washings or dry cleaning
  • Designed for HE and standard washing machines, as well as handwashing
  • Made with plant-based, biodegradable cleansers
How to Use:
  • Hand Wash: Use 1/2-1 tablespoon of powder per load. Soak up to 5 minutes. Rinse well.
  • High Efficiency: Use 1/8 cup (1/2 scoop) for regular loads and 1/4 cup (1 scoop) for larger loads.
  • Top Loader: Use 1/4 cup (1 scoop) for regular loads and 1/2 cup (2 scoops) for larger loads.
Ingredients: Sodium Citrate (natural water softener), Tetra-sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda).

Forever New is never formulated with parabens, phthalates & dyes, and is never tested on animals.

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LOUANNE: a few months ago

I have been using Forever New for more than 20 years for all of my handwashing and I now use it for my delicates in the washing machine. Love the scent - it is not overpowering unlike many scented products.


Lin: about a year ago

I've been using this stuff for years -- I buy high-quality bras and swimsuits, and this stuff keeps them looking and feeling new for a long, long time. I take it with me when I travel for hotel sinks too. And it helps remove stains on other fabrics. Excellent product, glad I can order online


Jennifer: about a year ago

I used to work at a swimwear store ages ago and we would recommend this stuff to everyone. A coworker discovered that it also works AMAZING for cleaning a microfiber couch. I tried it out myself --- removes pen stains, grease spots, and baby related "accidents" no problem; obviously you should always do a test spot in an inconspicuous area first. A little goes a long way and it smells amazing.


Arlene S: more than a year ago

Love this product...Biodegradable and the scent is so beautifully soft . Effective cleaning.. rinses away thoroughly. Concentrated powder .. one cap for average size loads of a few delicate items. X 2 caps for full loads . Works great in cold water. I will be continuing to purchase this product.. although the large bottle will likely last many months.


Janette: more than a year ago

Best delicate & bra detergent. Lovely scent. Great price!


Filly: more than a year ago

Excellent for all delicate items. Have been using for some time. So happy well.ca carries it 😊


Karen: more than a year ago

Best washing powder ever for bras and other delicates. Whites stay white, have a lovely smell, and retain their original feel. Have used it for years and am pleased to find it on this site. Thanks for carrying it!


Teg: more than a year ago

I've been using this product for years (it's what my mom uses); it's the best for washing bras and delicates. Smells fresh and lasts quite a while. Will likely be a life-long customer.


Maggie: more than a year ago

I have been using this wash for years and I still love it.

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