It is hard to find ground organic nutmeg, especially nearing the holidays. So happy to have found the Frontier brand. As soon as I opened the bag, wow!, the aroma was so fresh and wonderful. Very nice to bake with as this nutmeg gives great flavour without over powering the baked goods. It is also fabulous sprinkled on baked custard/rice and on top of a cup of eggnog. Merry Christmas! Highly recommend.