Love this deodorant! I have been using natural deodorants for years and this is the only one that works for longer than a few months. I cannot use any deodorants with baking soda in them or my armpits feel raw after a few uses. This deodorant goes on smoothly, smells amazing, and works so well. I have been using the same one for over a year and I am still happy with it! During really hot days or hard core activity, I do have to re-apply. I have also found that sometimes in the heat of the activity, some body odour does come through, but it seems to go away as soon as I cool down again. This is the only deodorant I allow my pre-teen daughter to use as I don't want her using harsh chemicals and my husband loves the man version of this as well. He used to be an Axe lover but after having swollen, sore armpits, he asked me to find him a natural alternative. I'm happy to say that the swelling and pain have disappeared and a year later he is still happy with this deodorant!