Joico Color Balance Purple Shampoo

Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, their one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Instantly neutralizes unwanted yellow and warm tones in blonde hair.

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Purple Conditioner. Use 2-3 times a week.

Ingredients: WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDE MIPA, DISODIUM COCOAMPHODIACETATE, GLYCOL STEARATE, SODIUM CHLORIDE, BUTYROSPERMUM PARKII (SHEA) BUTTER, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, COCOS NUCIFERA (COCONUT) LIQUID ENDOSPERM, HYDROLYZED ALGIN, SEA WATER/MARIS AQUA/EAU DE MER, CHLORELLA VULGARIS EXTRACT, SODIUM CETEARYL SULFATE, COCAMIDOPROPYL BETAINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CETYL ALCOHOL, ACRYLATES/AMINOACRYLATES/C10-30 ALKYL PEG-20 ITACONATE COPOLYMER, DIMETHICONE, SODIUM CITRATE, CITRIC ACID, PEG-4 LAURATE, DISODIUM EDTA, POLYQUATERNIUM-7, DMDM HYDANTOIN, IODOPROPYNYL BUTYLCARBAMATE, SODIUM BENZOATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, PHENOXYETHANOL, POTASSIUM SORBATE, LINALOOL, LIMONENE, FRAGRANCE/PARFUM, BLUE 1 (CI 42090), EXT. VIOLET 2 (CI 60730), YELLOW 5 (CI 19140).

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