This is probably the nicest shampoo I have ever used. The texture is kind of bizarre, more like a gel than a liquid and at first I found that it did not lather like I was used to, but I have found that if my hair is more fully saturated with water before I put it on it lathers up beautifully. Maybe not the most lather ever, but about what I am used to from colour-protecting shampoos, which tend to lather less. Everything about the experience of using this shampoo is a delight for the senses. The bottle is beautiful and feels nice in the hand, the shampoo itself is a beautiful gold colour and seems to have a slight shimmer to it, the smell is delicious and the results are very noticeable. I am pretty rough on my hair, and as a result it can look a bit rough and frizzy, but with this shampoo it is much shinier and smoother; more than one person has commented with awe on how healthy my hair looks, even though it is bright purple and straightened to within an inch of its life!