While baking soda is not harmful, some people do have a sensitivity to baking soda as it is more alkaline than our bodies and can throw some people's pH levels off at certain times, resulting in skin sensitivities. In this formula the baking soda has been replaced with dietary magnesium, which works just as effectively as routine's original formulas. Many people are deficient in magnesium and a lack of magnesium can cause sweat to be stinkier. Using magnesium topically is highly effective.
Features and Benefits:
- Clay naturally absorbs sweat
- Consistency does not vary as beeswax acts as stabilizer (beeswax is from Alberta's own Nixon Honey)
- Creamiest consistency
- Sensitive skin formula, contains no baking soda
- Each jar contains enough product for 3-6 months with regular use
Directions: Gently smooth a pea size amount onto underarms (or feet). May cause irritation to freshly shaved underarms or sensitive skin.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), eucalyptus globulus leaf (eucalyptus) oil, aurantium bergamia (bergamot) fruit oil, pogostemon cablin (patchouli) oil, pelargonium roseum asperum (rose geranium) oil, tsuga canadensis leaf (black spruce) oil, rosmarinus officinalis (rosemary) leaf extract.
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Erin: a couple of weeks ago
Legit. I've tried so many natural deodorants and this is the only one that works for me. I used to make my own, but reacted to the baking soda. I got the baking soda free CURATOR (the scent is woodsy which I love) and the SUPERSTAR (scent is mostly cardamom which is feminine without giving me a headache) with baking soda because I wasn't sure. Both work wonderfully well and I haven't reacted at all to either. It lasts more than 24 hours and even through workout which is unheard of for me. A bit spendy, but a little goes a long way and it actually works unlike the others I've spent hundreds on. I can't wear strong perfumes so this also doubles as a nice light perfume too! Great company, portion of sales go to wolf awareness program, sustainable practices, cruelty free, and so natural. It ticks all the boxes!
Annie: a few months ago
Great product and the baking soda free formula is so much gentler than other baking soda based deodorant I’ve tried. I found this scent a little too masculine so I switched to the baking soda free Sexy Sadie scent instead. I also like being able to support a Canadian company.
Carly: a few months ago
I get reactions to natural deodorants that contain baking soda, so I was glad that Routine expanded their baking-soda-free line. This scent 100% lasts longer than the Blackberry Betty scent, and is very gender-neutral. However, I still prefer the Sexy Sadie scent, as it's a little more feminine.
Karen: a few months ago
My 10 year old son has body odour under his armpits (like a grown man) despite showering each and every day. I would rather not use traditional store bought deodorant because I think it's too harsh for his young age. After trying other natural methods (store bought natural deodorant or essential oils), this is the ONLY one that works all day! I'm very happy that I finally found something safe and effective for him. The scent is more on the manly side but that's fine seeing he's a boy.