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Wet n Wild PhotoFocus Foundation
30 mL
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Your skin -- only better! Wet n Wild's new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.    

High-performing, breakthrough formula:
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7  light conditions with and without the use of flash (Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light)  
  • Tested with Top Smartphone Models
  • Delivers virtually flawless and buildable coverage
  • Color matched for all undertones with a matte, second-skin finish
  • Soft focus properties help perfect appearance of skin
  • Cruelty Free
  • GOODBYE PHOTO FLASHBACK!    


Ingredients: Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499].

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T.: a few months ago

Very nice foundation at an affordable price.
I have pale skin (like ghost white) and the fairest shade is close matching. I still had to add a bit of a white base to it, but this foundation is wonderful to apply.
I like the stick for application, it lets you get a correct amount of product onto your sponge as opposed to a pump foundation.

I have sensitive skin, thats prone to eczema so this foundation is very nice on my face and didn't break me out. I am still using it! The coverage is medium to full, and its not heavy or cakey feeling. Very light and natural.

I'd recommend getting a setting powder though, as I have noticed that my forhead gets oily throughout the day when using this product. It is a matte finish, and does last all day but oil blotting sheets seem to take it off for some reason.

Overall a great buy, a great price and i support this brand. I'm very happy with this product!


Carly: a few months ago

I cannot believe how good this foundation is for the price. I find myself reaching for it rather then my high end items on the regular.

It's smooth and blurs my pores and fine lines nicely . Medium coverage that is buildable . Applies nicest with a damp beauty sponge. The shades were true to the color .

Lasted a good 6-8 before my oil broke through .

Can't beat it for the price !


Amanda: a few months ago

I really can't wait to use it cause I need a foundation that gives me a full cover


Mary: a few months ago

For the price you can not go wrong last's all day and full coverage no flash back


Aleksandra: a few months ago

Obsessed with this cheap and cheerful foundation! Amazing coverage....one layer gives me full coverage of pigmentation and scarring! Does not feel heavy. Smell is not a bother to me...faint 'paint-like' scent. Keeps me matte for hours [oily skin]! Highly recommend


Christina: a few months ago

Perfect light-medium coverage for me, feels great and lasts all day! I have dry/combo skin


Adrianna: a few months ago

Very nice medium coverage, dried a bit lighter than i expected, so had to buy another darker shade for summer. Great texture when used with a sponge/blender - very skin-like.


Emily: a few months ago

It's a decent foundation I bought it because it was cruelty-free and I heard good things about it. It has a very fluid consistency, but good coverage, and it lasted me 8+ hours at work with my oily/acne prone skin, and it didn't make me breakout. My problem with it is the smell, it smells like paint, exactly like acrylic paint, and I just couldn't stand it! I used the rest of the bottle, but I doubt I'll buy it again.


Amanda: a few months ago

Beautiful foundation! Great quality for the price, great coverage and very long lasting. I had to buy a couple of shades to find the right one, the first one I bought was a little to pink for me, oh the joys of picking out shades online.


Allison: a few months ago

This is a great foundation. I use Rose Ivory under my eyes in a triangular shape & Soft Beige on my entire face. I don't use to much concealer (Too Faced " Light" or Tarte Shape Tape in "Light Neutral) when I do that with the Rose Ivory under my eyes. I don't like that IG caked on Concealer Foundation look. I mix Argan oil & Cover FX Custom Enhancer drops in Blossom in the foundations. It gives a flawless dewy look. Wet N Wild definitely gives high end foundations a run for their money.

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