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Beauty & Skin Care Makeup Foundation, Blush & Bronzer Foundations Wet n Wild PhotoFocus Foundation

Wet n Wild PhotoFocus Foundation

30 mL

Read 31 reviews

Wet n Wild PhotoFocus Foundation

30 mL

Read 31 reviews

$8.46

$5.50

- In stock

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Description & Features

Your skin -- only better! Wet n Wild's new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

High-performing, breakthrough formula:

Featuring light-adjusting complex to help prevent white cast in photos
Tested under 7 light conditions with and without the use of flash (Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light)
Tested with Top Smartphone Models
Delivers virtually flawless and buildable coverage
Color matched for all undertones with a matte, second-skin finish
Soft focus properties help perfect appearance of skin
Cruelty Free
GOODBYE PHOTO FLASHBACK!

Ingredients: Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499].

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Customer Reviews for Wet n Wild PhotoFocus Foundation

Customer Reviews 4.5/5

4.5/5

Average Product Rating (31 Reviews)

Write a Review

Kimberly: a few months ago

This has impressive coverage for how light a liquid it is. I didn't find the scent as strong as everyone described it. Doesn't bother me at all.

kimberly: a few months ago

Good Matt foundation. It has great medium coverage. The only thing I do not like is it smells like paint.

Lana: about a year ago

This is an amazing foundation, especially for the price. I've received nothing but compliments when I wear it, it looks great, and it doesn't give my skin any weird reactions. Will definitely be purchasing more of this in the future.

Daisy: more than a year ago

A great affordable drugstore foundation!
It has medium coverage but you can build it up quite a bit.The only reason i am not giving it 5 stars is the smell which is very strong but it does go way after awhile.

karen: more than a year ago

A very affordable drugstore foundation that medium to full coverage. I am Asian with NW20 skin tone ( light with pink undertones) and I got the shade, Rose Ivory, and it fits me perfectly.

Amélie: more than a year ago

Very impressive. I have found this to be an almost exact dupe for the Cover Fx new Power Play foundation. I got Nude Ivory which was almost the same as N20 (a slightly rosier color but doesn't show on my skin, just when swatched side by side). Holds the same too. Really good medium buildable coverage foundation for combo/oily skin. Only drawback is the scent when you open the bottle (smells like paint) but the it fades as soon as you put it on your face. Very happy happy to have found inexpensive foundation I actually like and want to wear! Also wears beautifully under mineral sunscreen!

Shelby: more than a year ago

I wasn't very impressed with this product. It is amazing value for the price and it goes on extremely smooth. Since it's a glass bottle I was glad to see it came wrapped in paper and well protected. I would highly recommend this product and will be buying again!

Lisa-Marie: more than a year ago

This is one of my hold grail foundations... but why is there only one color available every time it is in stock? Get the whole range!

HAZEL: more than a year ago

Very nice coverage and matches my skin tone very well. Hopefully you get more in stock, as the price point is really good.

Diane: more than a year ago

Very smooth, with good coverage. An amazing price and most important of all to me, it is cruelty-free.

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T.: more than a year ago

Very nice foundation at an affordable price.
I have pale skin (like ghost white) and the fairest shade is close matching. I still had to add a bit of a white base to it, but this foundation is wonderful to apply.
I like the stick for application, it lets you get a correct amount of product onto your sponge as opposed to a pump foundation.

I have sensitive skin, thats prone to eczema so this foundation is very nice on my face and didn't break me out. I am still using it! The coverage is medium to full, and its not heavy or cakey feeling. Very light and natural.

I'd recommend getting a setting powder though, as I have noticed that my forhead gets oily throughout the day when using this product. It is a matte finish, and does last all day but oil blotting sheets seem to take it off for some reason.

Overall a great buy, a great price and i support this brand. I'm very happy with this product!

Carly: more than a year ago

I cannot believe how good this foundation is for the price. I find myself reaching for it rather then my high end items on the regular.

It's smooth and blurs my pores and fine lines nicely . Medium coverage that is buildable . Applies nicest with a damp beauty sponge. The shades were true to the color .

Lasted a good 6-8 before my oil broke through .

Can't beat it for the price !

Amanda: more than a year ago

I really can't wait to use it cause I need a foundation that gives me a full cover

Mary: more than a year ago

For the price you can not go wrong last's all day and full coverage no flash back

Aleksandra: more than a year ago

Obsessed with this cheap and cheerful foundation! Amazing coverage....one layer gives me full coverage of pigmentation and scarring! Does not feel heavy. Smell is not a bother to me...faint 'paint-like' scent. Keeps me matte for hours [oily skin]! Highly recommend

Christina: more than a year ago

Perfect light-medium coverage for me, feels great and lasts all day! I have dry/combo skin

Adrianna: more than a year ago

Very nice medium coverage, dried a bit lighter than i expected, so had to buy another darker shade for summer. Great texture when used with a sponge/blender - very skin-like.

Emily: more than a year ago

It's a decent foundation I bought it because it was cruelty-free and I heard good things about it. It has a very fluid consistency, but good coverage, and it lasted me 8+ hours at work with my oily/acne prone skin, and it didn't make me breakout. My problem with it is the smell, it smells like paint, exactly like acrylic paint, and I just couldn't stand it! I used the rest of the bottle, but I doubt I'll buy it again.

Amanda: more than a year ago

Beautiful foundation! Great quality for the price, great coverage and very long lasting. I had to buy a couple of shades to find the right one, the first one I bought was a little to pink for me, oh the joys of picking out shades online.

Allison: more than a year ago

This is a great foundation. I use Rose Ivory under my eyes in a triangular shape & Soft Beige on my entire face. I don't use to much concealer (Too Faced " Light" or Tarte Shape Tape in "Light Neutral) when I do that with the Rose Ivory under my eyes. I don't like that IG caked on Concealer Foundation look. I mix Argan oil & Cover FX Custom Enhancer drops in Blossom in the foundations. It gives a flawless dewy look. Wet N Wild definitely gives high end foundations a run for their money.

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Mahdieh: more than a year ago

Absolute Holy grail foundation! I have combo skin with dry patches on my cheeks, chin and around my mouth but suuuper oily down the t-zone. Its great for both! Keeps the oils at bay and lasts all day, even during my 15 hour work days! Makes me sad that I've spent so much money in the past on high end foundations.

Samantha: more than a year ago

This is a game changer! I bought it after seeing other ladies rave about it in makeup groups. The price is great for the quality. I like this better than my high end foundation! The coverage is amazing and it does not look cakey. I wish well.ca would carry the lightest shades though, because the one I have is a little dark for my skin. 10/10 would repurchase in a lighter shade.

Ashley: more than a year ago

I ended up loving this foundation. For reference, I am in my 20s, I have oily/combo/acne-prone skin - along with some enlarged pores and discolouration. Lots of issues, I know... But, the WNW foundation did a wonderful job covering all my imperfections without looking too thick or cakey. I do like the plastic spatula it has, there is a slight paint smell (it goes away though), the coverage is medium to full. The only thing is, you need to blend fast. Once it dries and you set it with powder, I found that it didn't melt in the heat and even when I did sweat, it didn't ruin my makeup at all. I'd definitely repurchase!

Lily: more than a year ago

Do not recommended to dry skin people that are like me. It look very patchy and clumpy on my face. Dry skin/ combine skin friends remember ro put on very moisturize primer if you already buyit or very want it!

lynn: more than a year ago

I bought this because of reviews from another online source. I've bought a high end foundation for $50 and this is identical in look and application. I'm in my 50's and my daughter is 19 and its suits both our skin types.

Xuewei (Emma): more than a year ago

Good product, and really cheap!

Catherine: more than a year ago

I was so excited to try this foundation after hearing all my fave YouTube vloggers give it rave reviews. A little background.... Mature skin, well taken care of and my pores are not large. I tried this for a week applying it different ways (stippling brush, artiste brush, beauty blender etc) and this managed to sink into my pores ever

Patti: more than a year ago

What's not to love....went on nicely with foundation brush, lasted all day, looked great and price is right...I will definitely buy again!

Meranda: more than a year ago

When it's in stock it's fantastic, I love the finish, it's a bit dark but it's May so I'll be working on my tan. Thank you Well.ca

Afsaneh: more than a year ago

I have a dry skin and I heard about this foundation all over the YouTube , but when I used it it was kind of patchy and uneven on my skin, maybe it would be great on oily skins.

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Natasha: more than a year ago

This foundation is surprisingly amazing! I wasn't expecting much especially because it's on the cheaper/affordable side but It looks and feels like a high-end foundation! It's claims are spot on too. It really looks good in any lighting situation. Only downside is that it doesn't have a pump and it kinda smells like paint.

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Wet n Wild PhotoFocus Foundation

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