When it comes to being sick, there are two kinds of people in this world. Those who want comfort, an
When it comes to being sick, there are two kinds of people in this world. Those who want comfort, and those who want to get better. Buckley's make medicine for the second kind. They know life is too good to miss hiding under the covers. When they're sick, they want to feel like themselves again more than they want to feel sorry for themselves. It's why they'd rather take the fast way, than the easy way.
This is who buys Buckley's medicine, including Buckley's Cold & Sinus medicine. And Buckley's never forget it. Because it's clarifying. It means that they just have to make what works, and not apologize for how.
And it means Buckley's don't have to be distracted with salesmanship. That's for snake oil. Build a better mousetrap, they say, and the world will beat a path to your door.
That's the way it's been for Buckley's medicine. Which is why they're so confident when they say, "Let the people who love you give you comfort. We're here to make you better."