Good Good

The Good Good story begins in 2015 with three friends in Iceland discussing diet and modern lifestyle problems. Two of them had close relatives with type 2 diabetes and all three were very concerned with the immense amount of sugar ingested by the modern diet. Every meal seemed to be full of sugar. They realized that finding a way to satisfy people's sweet cravings without compromising taste could actually have immense health benefits and revolutionize millions of people's lives. Their mission at GOOD GOOD is to sweeten up your life - without any added sugar!