Brands

Not Your Mother's

Not Your Mother's

They reimagine your haircare products, building in benefits you didn't know were possible. They tran

They reimagine your haircare products, building in benefits you didn't know were possible. They transform salon treatments and the latest haircare trends into at-home realities. They source clean, quality ingredients that don't quit. And, they are cruelty free. Innovation is definitely their love language.

They're also always up-front about what's in their products, and more importantly, what's not. Their labels never lie.

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Not Your Mother's Curl Talk Activating Mousse Citrus Jasmine

Not Your Mother's Curl Talk Activating Mousse Citrus Jasmine

198 g

$11.49

Not Your Mother's Curl Talk Defining Cream Citrus Jasmine

Not Your Mother's Curl Talk Defining Cream Citrus Jasmine

177 mL

$11.49

Not Your Mother's Curl Talk Frizz Control Sculpting Gel Citrus Jasmine

Not Your Mother's Curl Talk Frizz Control Sculpting Gel Citrus Jasmine

177 mL

$11.49

Not Your Mother's Beach Babe Texturizing Sea Salt Spray Toasted Coconut

Not Your Mother's Beach Babe Texturizing Sea Salt Spray Toasted Coconut

236 mL

$11.49

Not Your Mother's Curl Talk Leave In Conditioner Citrus Jasmine Scent

Not Your Mother's Curl Talk Leave In Conditioner Citrus Jasmine Scent

177 mL

$12.99

Not Your Mother's Clean Freak Travel Refreshing Dry Shampoo Light Citrus

Not Your Mother's Clean Freak Travel Refreshing Dry Shampoo Light Citrus

45 g

$5.99

Not Your Mother's Beach Babe Texturizing Dry Shampoo Toasted Coconut

Not Your Mother's Beach Babe Texturizing Dry Shampoo Toasted Coconut

198 g

$11.49

Not Your Mother's Clean Freak Refreshing Dry Shampoo Light Citrus

Not Your Mother's Clean Freak Refreshing Dry Shampoo Light Citrus

198 g

$11.49

Not Your Mother's Clean Freak Dry Shampoo Unscented

Not Your Mother's Clean Freak Dry Shampoo Unscented

198 g

$12.99

Not Your Mother's Plump For Joy Body Building Dry Shampoo Orange Mango

Not Your Mother's Plump For Joy Body Building Dry Shampoo Orange Mango

198 g

$11.49

Not Your Mother's All Eyes On Me 10-in-1 Hair Perfector Berry Vanilla Scent

Not Your Mother's All Eyes On Me 10-in-1 Hair Perfector Berry Vanilla Scent

177 mL

$12.99

Not Your Mother's Clean Freak Dry Shampoo Warm Sugar Scent

Not Your Mother's Clean Freak Dry Shampoo Warm Sugar Scent

198 g

$12.99

Not Your Mother's Way To Grow Conditioner Red Apple Scent

Not Your Mother's Way To Grow Conditioner Red Apple Scent

237 mL

$12.99

Not Your Mother's Beach Babe Soft Waves Sea Salt Spray Tropical Banana

Not Your Mother's Beach Babe Soft Waves Sea Salt Spray Tropical Banana

236 mL

$12.99

Not Your Mother's Way To Grow Leave In Conditioner Red Apple Scent

Not Your Mother's Way To Grow Leave In Conditioner Red Apple Scent

177 mL

$12.99

Not Your Mother's Way To Grow Shampoo Red Apple Scent

Not Your Mother's Way To Grow Shampoo Red Apple Scent

237 mL

$12.99

Not Your Mother's Blonde Moment Conditioner Floral Scent

Not Your Mother's Blonde Moment Conditioner Floral Scent

237 mL

$12.99

Not Your Mother's Blonde Moment Shampoo Floral Scent

Not Your Mother's Blonde Moment Shampoo Floral Scent

237 mL

$12.99