NYX Cosmetics
NYX Cosmetics' goal was to position itself as a line of high quality cosmetic products at affordable
NYX Cosmetics' goal was to position itself as a line of high quality cosmetic products at affordable prices - and they did just that! NYX offers a unique collection of special-occasion makeup in addition to their every day basics and trendy shades. These products, along with their modern packaging and top quality formulas makes NYX a leader in the cosmetic industry. The name NYX came from a Greek goddess who ruled the night, just like the NYX brand's valued customers. NYX offers a wide variety of products including eyeshadows, foundation, lipsticks and glosses and mascaras.