This stuff is pretty good once you get it going, though doesn't offer a ton of colour. I've got the darkest shade available and it's subtle. Doesn't last terribly long but I'm not in it for day-long lipstick coverage, just to keep around for a touch of shine and colour and better lip health for events and photos. I'm a Burt's Bees lip balm girl otherwise.
Smell is sweet like raspberry jam and honey, I suppose. Not distracting but nice.
Re: getting it started: just when you think you've turned the dispenser end thing so many times, crank a little more. I was about to write something to Well.ca about how I got a dud, then just cranked some more. Keeps it from overdispensing I guess, and is just a few cranks to dispense one use worth, now that it's started.