I bought one roll to test this out. Glad I only bought one. I love that this is eco friendly and was hopeful for a slightly softer alternative to what I normally use (Cascades 100% recycled), but it doesn't live up to my (not too stringent, I think) standards. It is very thin and the two plies separate so easily that most of the time it seems to be just one-ply as it comes off the role. Also, although it seems soft to the touch, it does not feel that soft on the tush. Too bad. I'm sticking with my 100% recycled.