This is a very sturdy lunch bag. and I'm impressed with its construction. The Canadian company has a lot of really great products and as a bonus, the lunch kit comes with some great stickers of their logo.
I am actually planning on using this kit as a portable first aid kit (love the medic cross on it). Having two young children, anything can happen so instead of trying to cram everything into my already heavy diaper bag, I'm going to have the emergency items as well as sunscreen and bug spray in here as well. Then it's easily portable to the car, camping trailer, house, Grandma's house, etc.