John Frieda Highlight Activating Brightening Shampoo

    Description & Features

John Frieda Sheer Blonde Highlight Activating Brightening Shampoo is salon-inspired brightening shampoo that is expertly formulated to replenish and revitalize dull and lifeless tones. Enriched with a sunflower and white tea complex, it eaves hair with a full range of blonde tones. It is also safe for colour-treated hair.

Directions: Gently massage into wet hair, lather and rinse well. For optimal brightening results, follow with Sheer Blonde Highlight Activating Brightening Conditioner.

Ingredients: Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Parfum, Silicone Quaternium-18, Glycone Distearate,  Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-6, Disodium EDTA, Trideceth-12, Malic Acid, Glycine, PPG-9, Helianthus Annuus Seed Oil, Stearoxypropyl Dimethylamine, Propylene Glycol, C14-28 Isoalkyl Acid, Sodium Hydroxide, Caramel, C14-28 Alkyl Acid, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Camellia Sinensis Leaf Extract, Butylphenyl Methylpropional, Limonene, Hexyl Cinnamal, Linalool.  

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Other John Frieda Products

Rated 4 out of 5 by from Great for blondes but lacking moisture (This review was collected as part of a promotion.) For being a blonde-rejuvinating shampoo, I found it quite moisturizing for hair, but not as moisturizing as a shampoo specifically made for adding moisture back in would be, but I wouldn't expect it to be either. At first, I wasn't noticing a difference with the blonde in my hair, but after about the third or fourth use my boyfriend pointed out that my hair did seem more blonde. I used both the shampoo and conditioner once a week and the conditioner alone once a week in the evenings. Also, I am absolutely inlove with the smell of both the shampoo and conditioner; it's hard to put a name to the scent, but it's a floraly perfumey one that's too die for. #freeproduct
Date published: 2019-03-26
Rated 5 out of 5 by from Left my hair so bright & silky soft I adore this brand and this particular product! I am very picky and was very satisfied with all aspects of this shampoo. The scent was delicious, and I love the soft thick lather it created. As my hair is processed, a lot of shampoos are quite harsh and leave my hair feeling rough, dry and tangled. Sheer Blonde Highlight Activating Enhancing Shampoo did just the opposite, it left my hair smelling fabulous and silky soft! Following the shampoo with the conditioner and my hair was in heaven! After drying my hair was so much brighter! A co worker asked if I had foils put in! All in all a fantastic product that didn't break the bank! Thanks for another great product!
Date published: 2013-07-18
Rated 5 out of 5 by from White hair So I started using this shampoo and conditioner about six years ago and I love it. I noticed that my white, gray and the little blonde hair had got blonder, but now it seems that my hair is dryer, but I won’t stop using it since I love the colour of my hair. Yes and I have to agree with everyone else the fragrance of the shampoo is nice and not overpowering. I hope you never change the formula.
Date published: 2021-03-31
Rated 3 out of 5 by from Smells Amazing! I colour my naturally brunette hair, so I have a lot of blonde that I work to maintain and keep away from brassiness, so I was excited to try this shampoo. I did notice that my hair seemed a bit brighter where my highlights were, but I noticed after continued use that my hair felt more and more dry as the days went on, and became difficult to style. Since my natural hair is very dark, this could be because I have more heavily processed hair, so it may work very well on someone else with less sensitive hair. This shampoo smells absolutely heavenly, it left a lovely scent in my hair for quite some time after shampooing. I can always count on that with John Frieda products! I received this product in exchange for my honest review. #gotitfree #trywithtopbox #freeproduct #johnfriedacanada
Date published: 2019-03-25
Rated 5 out of 5 by from I would not trade this product for anything else out there! I started using this product a couple of years ago and I won't put anything else in my hair! I initially bought it hoping for good results and I was pleasantly surprised to get GREAT results - the product does what it says it will do - no false advertising here. I get blonde highlights in summer and I add some blonde low lights in the winter - this product keeps my highlights looking "alive" and the effect is that it also "brightens" my face and (I feel) the overall result is to make me look younger. Again, I wouldn't trade this product for anything!
Date published: 2011-05-31
Rated 5 out of 5 by from amazing product (This review was collected as part of a promotion.) Fist of all i love this brand! I am very picky with hair products i use eversince i got my hair treated but i am very satisfied with this shampoo. The scent is so good, and I love the soft thick lather it created. As my hair is processed, a lot of shampoos are quite harsh and leave my hair feeling rough, dry and tangled. Sheer Blonde Highlight Activating Enhancing Shampoo did just the opposite, it left my hair smelling fabulous and silky soft! i always get asked if i get my hair done every time i use this product. highly recommended! #freeproduct
Date published: 2019-02-11
Rated 5 out of 5 by from The very BEST! I purchased Golden Blonde foam hair color w/a bonus sheer Blonde enhancing shampoo, first of all I would like to say my hair color is the best I can ever remember, I am very impressed, I manage a clothing store and so many customers have commented on how much they love my hair! Then I get a bonus shampoo that makes my hair shine shine shine!! I say THANK YOU SO VERY MUCH for this wonderful product in a world that makes me not trust very many products I give you full credit for doing what your product says it is going to do!!
Date published: 2012-08-22
Rated 5 out of 5 by from This product is fabulous! I was pleasantly surprised at how well it kept my highlights vibrant. Living in the country and using well water, mineral deposits eventually darken my highlights and make my hair look dull. I used the sheer blonde shampoo and was so pleased with the results. My hair looked just as it did when the highlights were first done - no muss, no fuss, no bother, just wash and go. I would highly recommend this product to anyone who wants to restore the look of their hair to salon perfect shine and colour. Worth every penny!
Date published: 2011-05-26
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