I have tried many deodorants that are 'natural' and I have two points to make on this one...firstly, it actually doesn't contain parabens or aluminum, unlike many other deodorants that claim to be natural. Secondly, this one actually works! I wasn't even sure myself if buying ANY natural deodorant would be worth the money, and almost didn't bother, but I am glad I did! This was the last of my personal care products that I have switched brands in order to avoid all the chemicals and toxins! Smells nice, lasts all day on a normal day, have had to reapply on high-exertion/hot days, but only because I am still used to feeling the dryness I felt when using the aluminum based antiperspirants, which this is not. Great product, I will definitely be buying this regularly.