This is by far my favourite baby lotion. It smells exactly like a baby should smell, clean, soft, and fresh. It is much better than the most popular baby lotion in the market. It is not sticky like that one, it is absorbed into the skin better, and the moisture lasts longer. I have been using it for 4 years now, trying new things every so often, but I always come back to this one. Everyone I introduce to this lotion loves it as much as I do. It's also nice to use something more natural on your sensitive baby.