L'Oreal Paris
L'Oreal Preference Hair Colour
1 Count
L'Oreal Preference Hair Colour is rated
out of
5 by
9.
$24.99
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Description
Features
Ingredients
L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair colour at home. With its fade-defying colour and high impact shine system, Superior Préférence permanent hair colour provides up to 9 weeks of long-lasting colour that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky
Directions: Conduct allergy skin test. Prepare hair coloruing treatment. Apply the colouring agent. Wait for recommended processing time. Rinse and condition the hair.
- New & Improved Superior Preference hair dye suitable for all hair types.
- Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color.
- Thank to the higher concentration of dye's, the colour lasts longer with a high impact shine.
Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate.
Rated 1 out of
5
by
MG22 from
So brassy and brown
I’ve been box dying my hair forever so I know I can’t ever expect to achieve the same level as the side of the box for my starting colour.
But… I haven’t coloured my hair in over a year so the light to medium brown colour I had was all mine.
I thought I would at least get close as it is my natural colour.
Nope! It is a tad lighter but ridiculously brassy - even after using the conditioner. It looks like I sprayed “sun-in” and left it at that.
To say I’m disappointed is an understatement.
Can’t wait to see how much it’s going to cost me to fix it :/
Date published: 2022-07-11
Rated 1 out of
5
by
Alexi_la from
Absolutely Horrible. Defective product
This product is the opposite of what it promises. My hair is naturally dark ash blonde and this made the roots reddish. Absolute nightmare. Reading other reviews makes it clear that the ultra ash LOreal products are a total failure.
Date published: 2023-06-18
Rated 1 out of
5
by
NIDB from
Made no difference on dirty blonde/light brown
I tried this (superior pref. 8UA) on a lock of my virgin dishwater blonde/light brown hair and was surprised to find almost no lift at all, when the shade guide on the box was a pretty good match for my colour. Wasn't worth the money.
Date published: 2022-06-19
Rated 1 out of
5
by
Ginger67 from
Disaster
So upset. First time I have chosen an ash blond. I dye my hair maybe once a year. The colour 8UA looks ash blond, not a dark blonde/light brown. My natural hair colour is red - now strawberry blonde/apricot
I used this product and now my hair is DARK MOUSY BROWN!!!! Now I need to find a way to undo this
I live in a rural area where it’s 2 months to get into the hairdresser
Really disappointed
And yes, I did test and verified the number before starting
Date published: 2025-05-25
Rated 5 out of
5
by
Kriskona from
IT SAVED MY HAIR!
I was trying to grow my hair out grey but when I got it cut short, it revealed that it was dark in back, white at the temples, & salt & pepper everywhere else, with brassy streaks where I had it highlighted. I used 8ua in the hopes that it would even out the color & tone down the brassy (almost orange) streaks. It worked! My hair is now dark blonde (my natural dark brown shows through) and the brassiness disappeared.
I can't thank you enough!
Date published: 2023-03-18
Rated 1 out of
5
by
Laurie22 from
Bad Formula Change!
I used Preference 8.1 Copenhagen Ash Blonde for years and always had compliments. Why did you change your formulas? The new colors are hideous and cheap looking. The 8UA comes out muddy and the regular 8 is brassy, dried out my hair and caused a scalp reaction (the full trifecta.) So disappointed in you, L'oreal. If it ain't broke... but no, you had to go ahead and break it.
Date published: 2025-09-28
Rated 1 out of
5
by
Dori from
Something wrong with the product
I've used this brand FOREVER!! Mixed the solutions, Water consistency. Applied cuz everything was set up to go. After the waiting time... it couldn't lather up to rinse out. Now my hair is weird and unevenly colored. Something was obviously wrong the contents of the box. Not sure how long to wait to try to fix my hair now.
Date published: 2022-12-29
Rated 1 out of
5
by
Hls1 from
Made hair dark
Definitely not what it pictured on box. Started off with light blonde hair wanting a medium blonde color expecting it to look like the image on the box, and it turned my hair is now a brown color. Very disappointed and not sure how to fix this mess
Date published: 2022-10-19
