I use this brush to apply pressed powder foundation. As another reviewer said the flat top bristles are dense and soft. I have found the brush is great for building coverage. It took a while to get used to the dense flat top, but now that I have the hang of the technique, I love it so much more than the previous brush I was using. I use this brush every day, and I expect it to stand up well as all my eco tools cosmetic brushes have stood up. I have Eco Tools brushes that have been used daily, and are still like new. Great product, glad I purchased this brush.