It is naturally paraben-free, gluten-free, and mercury-free.
You will be amazed at how well this mascara builds volume and length to your lashes.
This is the natural mascara you’ve been waiting for!
Ingredients: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea fruit oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499), Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative).
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Taylor: about a week ago
I love this mascara super black, awesome thickness and finish. Does not flake down onto my cheeks. Great value for the price cheapest natural (excellent performing) mascara on the market :) highly recommend! Wish I could try the blue one but you've been sold out for a while.. I always stock up on Pure Anada when it goes on sale!! Rock on!
Emilie: about a month ago
I wanted to replace my go-to mascara, L'Oréal Telescpic, with something natural and after reading the reviews for this one I decided to try it. I have long eyelashes to begin with but they're pretty much invisible unless I have mascara on.
The first time I tried this I put it on way too heavy and it was awful. I've learned to lightly coat the backs of my lashes, let it dry for a few seconds and then do the fronts. This gives me the look I'm going for. It's very natural looking and doesn't flake or smudge. I'm very pleased and will definitely buy it again. I love that it is Canadian made and so cheap! Score!
Tracy: about a month ago
This is my second time ordering this mascara. I've tried many mascaras - drugstore and natural and so far this one is the best for me and my super super sensitive eyes prone to dryness and irritation from cosmetics. The wand is the best! I love the curve to it. The consistency is perfect. Not runny. No chemical smell. Lifts and separates lashes and coats them perfectly with a couple applications. Love it. I've also tried other pure Anada products and they are pure and simple. That's what I like. I use the toner, scentless lotion and serum and they are all excellent t for me.