It is naturally paraben-free, gluten-free, and mercury-free.
You will be amazed at how well this mascara builds volume and length to your lashes.
This is the natural mascara you’ve been waiting for!
Ingredients: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea fruit oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499), Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative).
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Hannah: a couple of weeks ago
I like the formula itself. I don't like the brush though so I removed a star for that. The brush has such short "combs" on it that it's very hard to properly comb the mascara through your lashes without it clumping. When you do though, it has great colour, doesn't flake or bleed, and a good ingredient list
Miha: a couple of weeks ago
I used it twice, applies very easily, makes lashes longer and curvy - make sure you apply at least one coat in a curving motion, it's not flaky at all which is a surprise. The reason I bought it is because it seems natural without a lot of chemicals. It DOES have Phenoxyethanol which is controversial.
whitney: a couple of weeks ago
The price point is very appealing. I purchased the brown and it is a very dark espresso colour, which works fine for me but would likely be too dark for blondes and strawberry blondes. Although I am happy with this product's ingredient list, the applicator brush is simply the worst I have ever used and requires a lot of attention to avoid clumping. I will not be purchasing this mascara again.