Pure Anada Natural Mascara
10 mL

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. At Pure Anada, they trust that this will be the natural mascara you’ve been waiting for!

Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. And yes, Pure Anada mascara is also vegan.

Ingredients: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol

How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering!

New Packaging:
Pure Anada is so excited to be offering several of their products in beautifully designed custom, recyclable boxes! Why the change? The goal for their brand was to create a product with minimal excess packaging.  Hence, the reason they never had boxes in the past. However, they realized that by the time they apply a plastic shrink wrap and label, they are creating more waste than a streamlined, cardboard box that is recyclable.

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Marianne: about a week ago

I have very sensitive eyes and was happy to find a less expensive alternative to other natural mascaras I was using.

Lindsay: about a week ago

Great alternative to drug store brands. This is my favourite mascara now. I wasn't expecting much from a natural mascara but I am on my second tube. Loved the curled brush, great for lengthening.

Monika: a couple of weeks ago

Very natural mascara - both in ingredients and in appearance!

Stephanie: a couple of weeks ago

It's a good mascara for those wanting a minimal effect. The ingredients are good and it doesn't irritate my eyes. However, I prefer mascaras that provide more volume to the lashes

Megan: a couple of weeks ago

amazing clean mascara, the best I've tried to date!

Erika: a couple of weeks ago

I wanted to love this mascara and had read such great reviews, but I was really disappointed. Did not have any staying power and often needed to be reapplied by lunch time. After using it for 6 weeks, I can say that I would not recommend this product.

Claire: a couple of weeks ago

I like that this is a Canadian-made product and I like the ingredients. This is a very wet mascara, which I don't necessarily dislike. I like that it's a very dark black and it covers well with good length. However, I find that I do have to be quite careful in applying it, otherwise I end up with clumps. Once it clumps, it's difficult to brush out with another coat. It can also transfer on your eyelids/brow bone.

Nicole: a couple of weeks ago

This mascara is my go to! But I wish they still carried it in blue :( will have to find another brand for colours

Amanda: about a month ago

Love it - this is my second tube and I'm hooked. I love the natural amped-up look it gives, and to get a bit of extra impact, I use a lash curler. Love when a natural product performs so well.

Heidi: about a month ago

Goes on well, not clumpy, does not smudge or wear off during the day, love that it is non-toxic

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