Pure Anada Smooth & Conceal Liquid Foundation
30 mL

Smooth and conceal fine lines and imperfections with this moisturizing, full coverage formula from Pure Anada. A non-greasy texture with the skin-loving benefits of virgin, organic coconut oil. Infused with Argan & Sea Buckthorn, this truly is superfood for your skin!

Apply directly to clean, moisturized skin, making sure to blend well.

For less coverage, you may mix the foundation with your favorite moisturizer.

Shade Range:

  • Arctic Alabaster -  A porcelain shade of foundation for the very lightest of skin tones. A white shade of foundation slight pink undertones, Arctic Alabaster is perfect for people who can never find a foundation light enough for their complexion.
  • Beige in Banff - This is a medium shade of foundation for a lady who has a deep pink complexion.  It also blends well on tanned Caucasian skin with beige, (as opposed to gold) undertones.
  • Prairie Rose - This is a cool beige shade in the light range. It suites the fair complexion that has obvious pink undertones.
  • Atlantic Bisque - A popular fair shade of foundation due to its balanced beige undertones.
  • Sunkissed Canadian - This shade is perfect for a fair complexion with a bit of a "pink" tan! It has warm rose, rather than gold undertones. Our most popular shade!
  • Pacific Tan - A neutral shade that exudes more bronze than golden tones for women with tanned complexions.
  • Ivory Chinook - This is a warm neutral shade that looks very natural on a variety of light skin types. It helps tone down redness and even skin tone.
  • Soft Wheat - This is a warm neutral shade that is darker than Ivory Chinook. Its warm undertones help tone down redness and even skin tone.
  • Amber Honey - This foundation suits Caucasian women with very dark, golden tanned skin. Because of it's high concentration of yellow pigment, it can also be worn by certain ethnic groups.
  • Flaxen Field - A cool, olive shade of foundation for light to medium skin tones. It is perfect for people who find other shades too "orange". Suitable for some Asian complexions.
  • Niagara Fawn - A cool olive shade of foundation for medium to deep skin tones.  For deep olive, tanned complexions and many other ethnicities.
  • Cappuccino - A deep, warm olive foundation.
  • Swiss Chocolate - A neutral chocolate brown that suits many deep skin tones
  • Ebony - A deep brown/black shade of foundation for the darkest of skin tones.
Ingredients: Water (Aqua), Caprylic / Capric Triglyceride, (Derived from Coconut), Cetearyl Olivate, Sorbitan Olivate, Simmondsia Chinensis (Organic Jojoba) Seed Oil, Cocos Nucifera (Virgin Organic Coconut Oil), Ricinus Communis (Castor Seed Oil), Argania Spinosa (Argan Oil), Hippophae Rhamnoides (Sea Buckthorn), Cetyl Alcohol, Mica, Titanium Dioxide, Zinc Oxide, Iron Oxides, Ultramarines, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate

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Jessica: a few months ago

I love the Pure Anada foundation. It applies easily and isn't as greasy as other brands I have used. It's also good to be able to support a Canadian company that doesn't use toxic ingredients. It's a win all around.

Clodia: a few months ago

Super coverage and i like the texture and color

Virg: a few months ago

Good price for a quality foundation. Glides on easily without feeling greasy. Choosing the color was a guess, but my choice seems to work. Would be nice to have even more color options though.

Jenna: a few months ago

Love this! Medium coverage, provides moisture, doesn't clog my pores and great colour options!

Debbie: a few months ago

Just started using this product and am liking the total coverage it provides. I should have gone with a darker colour for my summer tan, but like the way this shade blends into my skin tone. For an all natural product this is terrific!

Emelia: a few months ago

Great natural foundation. Color descriptions were detailed enough to get a good match even shopping online.

Lauren: a few months ago

This foundation works for medium and full coverage; you just adjust how much you put on the brush. I use it with the flat top foundation brush )which is a wonderful tool for whatever type of foundation you use!). This product provides effective moisturization and feels silly smooth going on. Using too much, though, causes more oily skin later in the day. It's really about learning what works best for your skin type.
I bought prairie rose which I use when I have no tan, but needed to purchase Atlantique bisque to work with my summer colouring better. I will continue to buy this product and the other Pure Anada makeup products. :)

Kathryn: a few months ago

This is a nice light medium coverage foundation. I find it works best using a brush or beauty blender - using my fingers makes this product almost disappear. It can be easily built up and doesn't irritate my skin. I have fair skin with red/pink undertones and the Prairie Rose is the perfect match for my skin. Will re-purchase.

Peggy: about a year ago

If you are looking for real coverage, this is the foundation for you. Too heavy for summer, but will be great for winter. Covers very well.

Leanne: about a year ago

I feel it's always a risk buying foundation over the internet, but with the descriptions I took an educated guess and got a pretty close shade. I dilute it with moisturizer and it looks really natural, like I'm not wearing foundation at all. It evens out my skin dramatically. I can't see this has sunscreen in it, which I overlooked when I bought it, but will just dilute with sunscreen in the summer.

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