Light to Moderate coverage
The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump.
The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in The Ordinary's proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with The Ordinary primers.
*not all shades pictured are available
Directions: Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.
Ingredients: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.
vegan, cruelty-free, gluten-free, soy-free, oil-free, alcohol-free, nut-free, pH 6.00-8.25
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Rated 5 out of 5 by Van from Can’t even feel it on my skin! I’ve always just used concealer and powder due to oily skin, but wanted to give something else a try. I don’t like the feeling of thick makeup on my face, especially as the day goes on, but this provides the perfect amount of coverage and I don’t feel it on my face at all! It lasts all day too. I definitely recommend it.
Date published: 2020-03-02
Rated 2 out of 5 by Nikki from Just ok. Previously bought the full coverage but got the wrong shade. The full coverage wasn’t available in my shade so I purchased this one, did not realize there was going to be such huge differences in the 2. This is liquid and doesn’t go on very nicely. It’s like you have to wait 15 minutes for it to “dry” and then it’s very chalky and feels heavy. I mix a little of this with the darker full coverage that I have and it’s like OK. I have a BB cream (from another company) that works better then the 2 Ordinary foundations combined so it’s going into the back up bag.
Date published: 2020-02-29
Rated 3 out of 5 by Nancy from Not really makeup... I found the consistency too thin and runny. When you shake the bottle, you can tell it will not have the coverage of a makeup like cover girl. It would be great for unblemished skins for a hint of coverage and colour but not for someone wanting more. The colour medium is more of a tan and way too dark for me.
Date published: 2020-01-24
Rated 2 out of 5 by Amie from Not for me This is my first foundation from Ordinary and I didn’t get the results I wanted. While writing this review I reread some of the other reviews and I seems a primer is needed for this . I have very, very dry skin and although I love how lightweight this is, it really didn’t settle into my skin, it did the opposite and would end up on my iPhone screen or would rub off on my clothing. The best part is a little goes a long way.. this way my first go at a serum based foundation and it just wasn’t the right product for me.
Date published: 2020-05-09
Rated 5 out of 5 by Brenda54 from Love this serum foundation I purchased this product because I had been hearing such great reviews on serum foundation & I am glad I tried. It literally floats over the skin & leaves a Dewey finish that is sheer. I am 65 & don't want that made up feeling. Will be purchasing a lighter shade to use as a concealer.
Date published: 2020-05-12
Rated 2 out of 5 by signe from Works well after Serum I find it to provide a lot of coverage for a light product. I haven't worn foundation in 30 years, so it's shocking how much better products have become. BUT, I don't like the addition of dimethicones (in 5 ways). These are aka as silicones and they create the same barrier as your footwear waterproofing. Also, I cant tell if these pigments are healthy, I prefer natural pigments. Now I can see why this product is so inexpensive. I'll use it about 3 times a year.
Date published: 2021-03-09
Rated 5 out of 5 by Jaybee from Love This I just love how this feels on the skin - it rather, doesn’t feel. It’s so smooth and weightless, yet gives a light to medium coverage. I am over 50 and hate how foundation gets into all those lines, but this gives a nice natural coverage. It is buildable and on “off” days I use a couple of coats. Highly recommend
Date published: 2020-12-04
Rated 3 out of 5 by Kristina from Needs Help I love the ordinary products, so when I saw that they carried foundation I was super excited to try. I like the coverage but it is very liquidity and even when shaken it makes a mess when applying. Maybe changing the bottle or how it’s dispensed would be better and less frustrating.
Date published: 2021-02-23