The Ordinary Serum Foundation

Colour Not Shown
Colour Not Shown
Colour Not Shown
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Light to Moderate coverage    

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump.

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in The Ordinary's proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with The Ordinary primers. 
*not all shades pictured are available

Directions: Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.   

Ingredients: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.

vegan, cruelty-free, gluten-free, soy-free, oil-free, alcohol-free, nut-free, pH 6.00-8.25

This product is excluded from any special promotions or coupons.
We are only able to ship this item to Canadian customers.
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Rated 2 out of 5 by from Just ok. Previously bought the full coverage but got the wrong shade. The full coverage wasn’t available in my shade so I purchased this one, did not realize there was going to be such huge differences in the 2. This is liquid and doesn’t go on very nicely. It’s like you have to wait 15 minutes for it to “dry” and then it’s very chalky and feels heavy. I mix a little of this with the darker full coverage that I have and it’s like OK. I have a BB cream (from another company) that works better then the 2 Ordinary foundations combined so it’s going into the back up bag.
Date published: 2020-02-29
Rated 5 out of 5 by from Can’t even feel it on my skin! I’ve always just used concealer and powder due to oily skin, but wanted to give something else a try. I don’t like the feeling of thick makeup on my face, especially as the day goes on, but this provides the perfect amount of coverage and I don’t feel it on my face at all! It lasts all day too. I definitely recommend it.
Date published: 2020-03-02
Rated 3 out of 5 by from Not really makeup... I found the consistency too thin and runny. When you shake the bottle, you can tell it will not have the coverage of a makeup like cover girl. It would be great for unblemished skins for a hint of coverage and colour but not for someone wanting more. The colour medium is more of a tan and way too dark for me.
Date published: 2020-01-24
Rated 2 out of 5 by from Not for me This is my first foundation from Ordinary and I didn’t get the results I wanted. While writing this review I reread some of the other reviews and I seems a primer is needed for this . I have very, very dry skin and although I love how lightweight this is, it really didn’t settle into my skin, it did the opposite and would end up on my iPhone screen or would rub off on my clothing. The best part is a little goes a long way.. this way my first go at a serum based foundation and it just wasn’t the right product for me.
Date published: 2020-05-09
Rated 5 out of 5 by from Love this serum foundation I purchased this product because I had been hearing such great reviews on serum foundation & I am glad I tried. It literally floats over the skin & leaves a Dewey finish that is sheer. I am 65 & don't want that made up feeling. Will be purchasing a lighter shade to use as a concealer.
Date published: 2020-05-12
Rated 5 out of 5 by from Great summer foundation I use 2.2 on the summer version of my pale English skin. Great texture, evens out the complexion, doesn’t fully cover outbreaks but does a good job on general red/ mild rosacea. A bit matt for my liking do I add a bit of highlighter into the bottle. Amazing for the price.
Date published: 2020-07-19
Rated 5 out of 5 by from Loved this Really liked this foundation. It was lightweight, which was exactly what I was expecting, and provided the perfect amount of coverage while not being too much. Blends really well and matched my skin tone perfectly.
Date published: 2020-06-22
Rated 4 out of 5 by from A fan Very watery which can make it a bit messy and difficult to apply--I've been squirting some onto my hand then using a sponge to dab onto my face. Very low coverage but adds a nice tint. Good staying power.
Date published: 2020-01-24
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