The Ordinary
The Ordinary Serum Foundation
30 mL
The Ordinary Serum Foundation is rated
out of
5 by
73.
$8.18
Select colour:
Description
Shipping & Returns
Light to Moderate coverage

The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump.
The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in The Ordinary's proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with The Ordinary primers.

*not all shades pictured are available
Directions: Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.
Ingredients: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.
vegan, cruelty-free, gluten-free, soy-free, oil-free, alcohol-free, nut-free, pH 6.00-8.25
Highlights
- We are only able to ship this item to Canadian customers.
Rated 5 out of
5
by
Dee from
I'm very happy with the Serum Foundation. It's lightweight and spreads easily. It gives such a natural look that I feel that I'm not wearing foundation at all and still look great.
I will be buying this again.
Date published: 2021-10-24
Rated 4 out of
5
by
Emma from
I really like this product. The colour matches me well, and the coverage is great without feeling caked on. I do feel like the foundation is a bit more watery than I would like which can make it hard to apply.
Date published: 2018-10-31
Rated 4 out of
5
by
TheGroveLife from
Great coverage
It's more pigmented then I expected. It has a medium buildable coverage. I bought 2.0 N. It works great and last all day. I have oily skin and it still works great. I wish they had more Neutral shades though.
Date published: 2022-06-10
Rated 5 out of
5
by
l from
Love the way this product goes on and stays. The colour was difficult for me to match (but that is an on-line challenge) I trust the rest of the product line so I thought I would give it a try. Good Choice.
Date published: 2018-10-26
Rated 4 out of
5
by
frozenfig from
A fan
Very watery which can make it a bit messy and difficult to apply--I've been squirting some onto my hand then using a sponge to dab onto my face. Very low coverage but adds a nice tint. Good staying power.
Date published: 2020-01-24
Rated 5 out of
5
by
Erin from
Your skin but better
I don’t get how such an amazing foundation can be so inexpensive. It’s light coverage, with natural looking dewiness. It’s enough to even out your complexion but just looks like radiant, healthy skin.
Date published: 2020-06-22
Rated 5 out of
5
by
LS from
Best Serum ever !!
It’s just great ! Buy it ! Use it ! You’ll see for yourself ! The price is incredible ! It’s just an excellent product ! Kudos to the creators and especially for keeping pricing so reasonable !!!!
Date published: 2021-04-07
Rated 5 out of
5
by
M from
Blends well and has light coverage
This product blends really well and has light coverage which is what I’m looking for. It is very thin as the other reviews stated. I put it on my hand and then apply with a brush.
Date published: 2021-08-20
Rated 5 out of
5
by
Teresa from
This is a very light foundation with great coverage. Its quite thin and you don't need much! I love all the Ordinary products that I have tried and the price is right!
Date published: 2019-10-10
Rated 4 out of
5
by
Caitlin from
Great for the Price!
Awesome lightweight coverage. Does not feel heavy. A little goes a long way and if you use too much you start to get a cakey/flakey look. Perfect for daily looks.
Date published: 2020-07-24
Rated 2 out of
5
by
Jen from
Nope. Too watery and thus blotchy-papery after application. Seems like a product that requires primer as it looks dry and reveals pores after. I prefer BB cream.
Date published: 2019-02-12
Rated 5 out of
5
by
Tt from
W.O.W!!!!
This serum foundation hits the spot, I've had issues with makeup products but this has made a convert out of me. Natural finish, flawless blending
Date published: 2020-05-19
Rated 5 out of
5
by
Sammi from
I love this
This foundation is amazing for the price point. I’m impressed with the staying power, the price and the coverage. You won’t regret trying this.
Date published: 2021-10-22
Rated 4 out of
5
by
Astrid from
Great product for the price! I find this applies best with a beauty sponge. Not a huge fan of the packaging but for the price I can't complain.
Date published: 2019-11-23
Rated 5 out of
5
by
Elizabeth from
Absolutely love this product! Matches my skin tone perfectly, looks natural too! Easy to build up too. Does not affect my sensitive skin.
Date published: 2019-02-01
Rated 5 out of
5
by
Angela from
One of the best most natural looking foundations IâÂÂve used. DoesnâÂÂt settle into lines and still looks perfect by the end of the day.
Date published: 2018-10-17
Rated 1 out of
5
by
Ali cat from
I wanted to like it…
it didn’t cover smoothly, just filled my pores, so instead of making my skin tone even, it looked like tiny beige spots everywhere
Date published: 2022-11-06
Rated 5 out of
5
by
Yukiko from
Works great for me! Affordable, medium coverage, (I don't like heavy makeup) and doesn't make me break out. Thumbs up!
Date published: 2019-08-14
Rated 5 out of
5
by
Kayla from
Great texture
Love the lightweight texture of this. Works well with The Ordinary primer. Really appreciate it being unscented.
Date published: 2021-02-17
Rated 5 out of
5
by
CMB from
Can’t beat the price point!
For the price and look of the foundation, I would repurchase! Matte finish. Goes well over sunscreen.
Date published: 2020-01-23
Rated 5 out of
5
by
Kath from
Love it!
Really love this serum foundation, it has really light coverage but exactly what I was looking for
Date published: 2021-05-30
Rated 5 out of
5
by
Emily from
Light weight, ok coverage but it oxidized darker a bit. I would get a lighter shade next time.
Date published: 2019-04-12
Rated 4 out of
5
by
Meg from
Good product, great price point!
Good, sheer coverage. Excellent price point, easy to blend and very natural looking product.
Date published: 2022-01-27
Rated 5 out of
5
by
DEM from
A nice light coverage
Great price gives the skin a nice finished look not drying and happy with the product
Date published: 2020-09-10
Rated 5 out of
5
by
Rhea from
Great foundation. Light, dries non-greasy. Good tint, not opaque. Perfect for me.
Date published: 2020-01-03
Rated 5 out of
5
by
Katherine from
Better than foundations 4x the price.
Coverage is not too much, not to little.
Date published: 2018-10-13
Rated 5 out of
5
by
Jennifer from
Perfectly light breathable coverage!!! My foundation of choice now!!!
Date published: 2019-07-31
Rated 5 out of
5
by
Shona from
so great for the price, light weight and great light/medium coverage.
Date published: 2019-12-10
Rated 5 out of
5
by
Ruby from
Best inexpensive foundation
Very light silky texture,good for light coverage and daytime looks
Date published: 2022-05-16
Rated 5 out of
5
by
Car from
The ordinary have excellent products and this is no exception.
Date published: 2022-01-21
























