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For over 40 years Tom’s of Maine have run a responsible business that is both socially and environmentally conscious in the production and distribution of their products. Tom’s of Maine products are all natural and involve absolutely no animal testing, ever! In fact, Tom’s of Maine actually challenged the U.S. Food Drug Administration (FDA) to accept a non-animal-testing alternative for fluoride toothpaste which at the time was an immense initiative to accomplish!