I started to use this wrap a couple of years ago, but sparingly. Then I realized that meats or cupcakes/brownies wrapped individually in it and frozen in a large plastic bag in bunches, lasted extremely well. Even after months in the freezer, the foods were still fresh and frost free. So now I buy it routinely and use it - especially for sweets (even store-boughten sweets when on sale, as we are only a household of two now). Also works well for steaks (also individually wrapped).