My bag arrived broken and spilling out, and Well's customer service was excellent: they quickly speedily and apologetically refunded me for the cost of the flour. The remaining flour that I was able to use was great. I've used other brands of buckwheat flour, and this one seemed.... fluffier? Coarser, but in a nice, rustic way. I made a caramelized upside down pear cake with it that was AMAZING, and I would buy it again just for that, since I'm not sure my regular buckwheat flour will give the same results. I also loved that the packaging is not plastic - something that's hard to find! Will definitely buy again.