A suspending agent, Cellulose Gum (derived from plants and also a food additive), prevents loosened dirt from returning to clothes. Other ingredients include ethanol and a non-poisonous optical brightener. Ethanol is used for removing oily soils and stabilizing the detergent system while the optical brightener (less than 0.1%) emits light thus making fibers look brighter.
Ethoxylated alcohol (from coconuts), Ethyl alcohol, Sodium Citrate
(rock salt), Coco-glucoside (derived from coconut oil and fruit sugars),
Cellulose Gum, Tinopal (benesulfonic acid - whitening agent), Potassium
Sorbate, Planteran 2000N and Incronam 30 (proprietary combinations of