Look good and feel good - all formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.
Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.


All Products

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e.l.f. Ultimate Blending Brush
$4.99
e.l.f. Eyebrow Duo Brush
$4.99
e.l.f. Studio Mineral Infused Face Primer
14 g
Vegan Product
$7.99
e.l.f. Blending Sponge
$5.99
e.l.f. Studio Eyebrow Kit Medium
Vegan Product
$4.96
e.l.f. Studio Makeup Remover Cleansing Cloths
20 Cloths
Vegan Product
$4.99
e.l.f. Studio Kabuki Face Brush
Vegan Product
$7.99
e.l.f. Studio Lip Primer & Plumper
Vegan Product
$4.96
e.l.f. Studio Lengthening & Volumizing Mascara
Vegan Product
$4.96
e.l.f. Hydrating Face Primer
$7.99
e.l.f. Studio High Definition Powder
Shimmer
8 g
Vegan Product
$7.96
e.l.f. Daily Hydration Moisturizer
75 mL
Vegan Product
$9.99
e.l.f. Shadow Lock Eyelid Primer Sheer
3.1 mL
Vegan Product
$2.99
e.l.f. Booster Drops Sun-Kissed
15 mL
Vegan Product
$11.99
e.l.f. Keep Your Balance Toner
150 mL
Vegan Product
$9.99
e.l.f. No Budge Retractable Eyeliner
0.18 g
Vegan Product
$4.99
e.l.f. Holy Hydration! Daily Cleanser
110 mL
Vegan Product
$7.99
e.l.f. Intense H20 Proof Eyeliner Pen Jet Black
0.7 mL
Vegan Product
$7.99
e.l.f. Opposites Attract Eyeshadow Palette
17.5 g
Vegan Product
$15.99
e.l.f. Putty Primer Trio
12 g
Vegan Product
$11.99
e.l.f. Rose Gold Eyeshadow Palette Sunset
12 g
Vegan Product
$11.99
e.l.f. Nourishing Facial Oil
15 mL
Vegan Product
$11.99
e.l.f. Booster Drops Hydrating
15 mL
Vegan Product
$11.99
e.l.f. Studio Volume Plumping Mascara
Black
Vegan Product
$4.96$3.50
e.l.f. Lash it Loud Mascara Black
7 g
Vegan Product
$7.99
e.l.f. Clear Brow & Lash Mascara
2.5 mL
Vegan Product
$2.99
e.l.f. Expert Liquid Liner
4.2 mL
Vegan Product
$2.99
e.l.f. Intense Ink Eyeliner Blackest Black
2.5 g
Vegan Product
$5.99
e.l.f. Blush
5 g
Vegan Product
$2.99
e.l.f. Eyeliner Pen
1.4 g
Vegan Product
$2.99
e.l.f. Precision Liquid Eyeliner Black
3.5 mL
Vegan Product
$3.99
e.l.f. Hydrating Primer Mist Clear
30 mL
Vegan Product
$9.99
e.l.f. Oil Control Primer Mist
30 mL
Vegan Product
$9.99
e.l.f. Gentle Peeling Exfoliant
90 mL
Vegan Product
$11.99
e.l.f. Booster Drops Antioxidant
15 mL
Vegan Product
$11.99
e.l.f. Eyebrow Kit Light
3.1 g
Vegan Product
$3.99
e.l.f. Eyebrow Kit Dark
3.1 g
Vegan Product
$3.99
e.l.f. Mineral Infused Mascara Black
7.5 mL
Vegan Product
$3.99